Growth Marketing Ops - Simple Earn

Operations Management, Data Analysis & System Building

• Take full ownership of Locked Simple Earn product daily operations, ensuring stable product performance and user experience optimization

• Build comprehensive growth operations systems covering standardized processes and quality control mechanisms for user acquisition, activation, retention, and conversion

• Establish data-driven decision frameworks, setting clear objectives, execution plans, and measurement criteria for every action, forming hypothesis-validation-iteration scientific work cycles

• Deeply understand user needs and pain points, systematically transform user feedback into product improvement recommendations, establish and maintain core operational metrics monitoring systems

• Conduct in-depth attribution analysis, scientifically identify effective strategies versus vanity metrics, establish business health assessment frameworks, and regularly provide professional growth analysis reports

• Proactively identify inefficiencies in work processes, continuously optimize working methods and business processes, pursue excellence in work standards, and possess sharp user insights

Marketing Growth

• Design and execute comprehensive marketing campaigns from concept to implementation, systematically driving business scale growth

• Develop replicable marketing activity operation manuals, establish standardized processes for campaign planning, execution, and post-mortem analysis

• Independently conduct competitive analysis and market opportunity identification, formulate differentiated competitive strategies and drive implementation

• Comprehensively manage KOL partnerships, community activities, user incentives, and other diversified growth initiatives, establish external resource management systems

• Handle marketing copywriting, campaign mechanism design, performance tracking, and attribution analysis, continuously optimize marketing ROI

Stakeholder Management & Business Development

• Proactively build and maintain project partner networks, systematically manage partnership resources, precisely identify co-marketing opportunities

• Write professional partnership proposals, present joint marketing campaign solutions with clear value propositions to project partners

• Coordinate internal and external resource allocation, construct standardized cross-departmental collaboration workflows, ensure end-to-end management of cooperation projects from proposal to implementation

• Effectively represent team interests in partnership negotiations, establish cooperation performance evaluation mechanisms, ensure clear ROI on resource investments

Professional Background & Experience

• Systematic Working Capability: Possess comprehensive operational methodologies and work systems, capable of establishing standardized workflows and quality control systems

• Professional Experience: 3+ years of hands-on marketing or operations experience, complete project management capabilities, end-to-end operational experience from concept to implementation

• Industry Expertise: Deep understanding of crypto Earn/wealth management  product mechanisms and user behavior, proficient in crypto community operation rules, keen insights into industry development trends

Core Competencies & Traits

• Proactive Drive: Strong sense of initiative and ownership spirit, proactively identify problems and propose solutions, results-oriented approach to drive projects to completion on time and with quality

• Stress Resilience & Adaptability: Maintain high productivity in high-intensity, multi-task parallel work environments, capable of rational judgment and quick decision-making under pressure, rapidly adjust strategies in response to market changes

• Continuous Optimization Mindset: Sharp awareness of process improvement, skilled at summarizing experiences from data and feedback, continuously iterate and improve working methods

• Structured Problem Solving: Excel at breaking down complex business problems into clear execution frameworks, establish replicable and measurable solutions

• Attention to Detail & Completeness: Possess rigorous work attitude, focus on execution detail completeness and accuracy, not satisfied with substandard work outcomes, ensure high-quality delivery of every task

• Communication & Collaboration: Excellent cross-departmental collaboration capabilities, proactive work progress reporting, timely seek guidance and direction adjustments when encountering problems, maintain efficient team collaboration

Business Skills

• User-Centric: Ability to think deeply from user perspectives, possess user needs insights and experience optimization capabilities

• Data Literacy: Strong financial awareness and growth mindset, capable of deconstructing problem essence through data, validating business hypotheses, establishing scientific decision-making foundations

• Business Acumen: Independent capability to interface with external partners, effectively drive cross-team and cross-company project coordination and implementation

• Bilingual English/Mandarin is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be a strong advantage

Nice to Have

• Project Management & Scaling Experience: Experience building operational systems from 0 to 1, successfully constructed complete business processes and management systems; business development or partnership management experience, successfully managed large-scale projects with 200K+ users

• Crypto Product Operations Background: Experience in staking/yield product operations or marketing, deep understanding and hands-on experience with crypto user decision journeys

• Comprehensive Skills & Crisis Response: Proficient in utilizing new technology tools (AI collaboration tools, etc.) to improve work efficiency, strong data analysis capabilities; crisis management and emergency response experience, capable of rapidly formulating response strategies in unexpected situations